I expanded and reinforced the brand guidelines for Codegen, an enterprise AI-assisted code development platform. I led the design and Webflow development of their website and established an illustration style and brand kit to ensure consistent brand recognition.

The San Francisco Standard, a leading media outlet in the Bay Area, sought to revitalize its brand identity while maintaining its core values. I spearheaded a comprehensive brand refresh and designed an award winning website redesign to modernize the platform and enhance user engagement.

I created a library of icons for the Snap For Business team. These icons needed to feel fresh/modern, but also speak to their core audience of small business owners. The icons will be used across their various placements i.e. product landing pages, display banners, social, etc.

I developed and defined the visual direction for an ad campaign that positions Snapchat for Business as a great resource for SMB advertising for the upcoming holiday season.

I worked with Pasture Biosciences, a pioneering biotech startup, to develop their brand identity and website. I crafted a comprehensive branding package and designed a user-friendly website to showcase their groundbreaking work in the field of biosciences.